Publishing a Press Release still provides the same benefits as it used to, back in the year 2019 and earlier, but the only concern is that you must pick a right publishing platform for your press release because many of the press release websites turned this media platform into a link-building and promotion hub which Google doesn’t like obviously.
Some people, especially the digital marketing vultures (feeding on the deads), focus more on increasing the numbers of backlinks rather than focusing on providing better quality content with better visibility along with a better publishing platform, and Google, being totally against such marketing methods is always looking forward and immensely working to make itself a much better content place for the people who do searches through it, so the focus of Google here is on the content quality not much on the backlinks, and that’s where your focus should be.
In this article, you are going to learn about the benefits of publishing a press release in 2020 along with the Do’s and Don’ts.
If you choose the right media platform to publish your properly-formatted press release article then for sure it might do the wonders. The term right media platform here means that it must not be having a bad reputation in the eyes of Google, and note that all the publishing sites that are participating in link-building schemes openly, they all have not a very good reputation in the eyes of Google.
But if you are able to write the press release in a proper-format (easily readable and understandable) and publish it on the right press release site, then you might achieve the following benefits for sure (sooner or later):
Press Releases that are written in a proper-format with an intention to provide a clear knowledge about the publishing material can certainly do the wonders that you will never expect to happen. But before the press release goes live on a news website, it passes from 2 certain processes – first is about writing a good press release, and the second is choosing the right media platform to broadcast your press release, and if both go the right ways then no doubt it will achieve the desired and expected results.
To harness the maximum power out of writing and publishing a press release, here are some do’s and Don’ts you can take into notice:
Google has provided guidelines to make the writers and publishers understand the linking structure and their impact on the searches in a much better way, so one should learn a bit about this before populating the articles with too many links.
Please visit Google Link Schemes to understand the linking structure and its impact!
If you don’t understand the guidelines, then based on what I perceived from these guidelines and what I already have inquired, I recommend the following-
Press Release is only a piece of information that describes the changes, updates, launches, events, or happenings of the businesses, and it should be written in a way to provide the knowledge to the public, but not to sell the products or services directly, though if written well and shared on the right platform in a right content format with the right linking policies it does can achieve the promotional benefits.