Copywriting is the art of using persuasive words to get someone to take an action. Examples could be buying a product, clicking an ad, or subscribing to a mailing list. They want to make more money, so they hire a copywriter to re-do the sales page. With this new page, now 5 out of every 100 people who land on it buy. The brand is thrilled because now, they are making a lot more money, all because of your great copywriting skills.
1. Why you should learn how to become a copywriter?
Brands want people to buy stuff and using persuasive copy is the best way to help make that happen. Even if you’re doing something as simple as writing an Instagram caption, the more persuasive your content, the better off you’re going be in the long run.
2. Is Copywriting right for you?
It’s not as simple as just being able to write using big words. You need to know how to sell. You need to be able to understand the wants and needs of a specific audience and then truly be able to sell them on the benefits they’d get from taking the action you want.
3. How to get work as a copywriter?
Before you boo, hey we don’t want 9-5 jobs around here, hold up. Working in copywriting for a company is a great way to learn how to be a copywriter. You can learn the ropes quickly and do projects with some of the big-name brands in your niche.
4. How much can copywriters earn?
Top copywriters can make six figures on a limited schedule, where they pick and choose exactly which projects they want to work on. When you’re getting paid $5,000 or $10,000 a pop for a project, you don’t have to take on more than one or two a month to get the lifestyle you want.
5. Work as a freelance Copywriter
Is a freelance copywriter, you work for yourself. That means you’re responsible for everything the marketing side and the client-side of your copywriting business. If you’re going to go this route (with a bit of agency copywriting sprinkled in probably), it’s a good idea to really think about what you want to do in terms of a niche.
You can also start Copywriting at home.